Marketing and General Practice book pdf download

Number of Pages	: 164
Auther	: Colin Gilligan
Department	: Social sciences
book quality	: Excellent
Language	: English
Size of file	: 5.89MB
Date of Coming	: 2022-08-28
Section	: Marketing

Author: Colin Gilligan

About the Author: Colin Gilligan is the Director of Digital Strategy at Sherry Matthews Group. Colin Gilligan attended Texas McCombs School of Business.
Additionally, Colin Gilligan has had 8 past jobs including Vice President, Media & Planning at Archer Malmo.

Marketing and General Practice book pdf download By Colin Gilligan

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

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